Hi! I am Dr. Renee Worthen, and I teach Strategic Communications at the University of Florida. Welcome to our little corner!
This is a class blog for young writers, advertisers, marketers, and telecommunicators just starting out in their respective fields. Hopefully, this blog will serve three main purposes:
- It will help facilitate student’s efforts to observe, think, and write strategically about a variety of topics in media, business, and marketing.
- It will help students develop strong copywriting skills through direct engagement with readership and consumers through the use of SEO practices.
- It will help students learn how to design documents, web pages, and blogs in an effort to create a total experience for readers.
This blog will range in content that will broadly focus on branding, advertising, marketing, and business practices. It’s also a place for everyone to get their feet into the weird and scary phenomenon known as digital content marketing.
If you have any questions or concerns, don’t be afraid to comment!