Healer-In-Cheif

Marianne Williamson with Oprah

As the year 2020 rapidly approaches, there is only one aspect that is on many American’s minds, the election on whether President Trump will retain his spot as commander-in-cheif or if someone will find a way to defeat this very polarizing figure. Through many social media platforms and news outlets there has been an apparent divide that is growing in the United States between people who have pure hate due to certain actions of the current president and people that believe he is the only person that is willing to stand up against the establishment of the country’s politics. In the article, “A self-help guru and Oprah confidante is running for president with a mission to heal a divided country via a spiritual awakening”, there is a person that believes they can squash this divide and help this great country thrive again. Business Insider provides an interesting outlook on 2020 presidential candidate Marianne Williamson who is a multiple time New York Bestseller and specializes in spirituality and morality and is confident she is the one that can make a difference. The 2020 candidate explains “All that a nation is, is a group of individuals. So the same psychological and emotional and spiritual principles that prevail within the life of an individual prevails within the life of a nation.” She has been spreading these values her entire spiritual career and now these ideas have turned into political aspirations as she announced her presidential campaign in January.

As an individual who is ending their college career and will soon be shipped off into the real world, I pick and choose what I feel is necessary to worry about. The divide of this country is one of those things. Although I do believe the divide is exaggerated to an extent due to bias media outlets between both political parties. I feel that the only way that a nation can have any success is if people have a mutual respect for each other and can find a way to compromise. It is impossible to get everyone to agree over a certain debacle but it is very much possible to respect each other on an individual level and find a middle ground. Between the past two presidents they have used rhetoric that has further separated different groups in the US and if Williamson believes she has the solution of compromise and respect, I am 100 percent in. I will be intently looking into what she has to offer.

https://www.businessinsider.com/oprah-confidante-marianne-williamson-running-for-president-2019-2

Jordan Peele Strikes Again With ‘Us’

Peele shocks audiences with a strong opening week and a haunting movie experience

Jordan Peele has gone from dipping his toes to diving right into the deep end of the horror genre. His latest work, Us, follows a black family of four on a weekend trip to the beach in Southern California as chaos ensues across the United States. The movie made a meteor landing at the box office last weekend, scoring an impressive $70 million and a spot in the top three biggest horror movie openings of all time.

The premise of the movie sounds like a fever dream without being able to watch it unfold in theatres, but here it is in short: a government program gone wrong leads to the hostile takeover of red-jumpsuited doppelgangers who come from abandoned underground tunnels and are inspired by the 1986 charity program Hands Across America. Sounds crazy, right? But once you watch it, the concept becomes increasingly more unsettling, leaving you to wonder: “During what mundane task will my evil doppelganger come and take me?”

As it turns out, though, tagging a specific character with the “bad guy” title in this film isn’t as easy as it initially seems. The cerebral thriller leaves the audience with many questions, the most prominent of which are, “What’s going to happen to the rest of Adelaide’s family? Will Jason confront his mother, now knowing she’s the ‘evil’ copy?” These questions, as well as many other questions viewers might have, could all be answered in the future.

“There’s always the possibility (though slim) that Peele has another twist up his sleeve — maybe this could be the first entry in a larger series…This could be Peele’s attempt at a larger universe.”

Josh Spiegel

Writing for The Hollywood Reporter, Josh Spiegel explains that a franchise based on Us would be a welcome return for Nyong’o as Red/Adelaide, as she delivered nearly two full hours of an incredible onscreen performance.

Lupita Nyong’o as Red and Adelaide in Us

To read Spiegel’s opinion and more about Us, check out Josh Spiegel’s “The Questions Lingering After ‘Us’,” The Hollywood Reporter, (Mar 23, 2019).

Stressed-Out Workers are Costing Companies

Photo courtesy of TLNT.com

Companies feel like they are doing as much as they can for their employees by spending more money on health benefits than they do on some of their own products. But they do not realize that the real issue lies with the stress that comes along with the job. Employee stress is usually due to an overwhelming amount of work hours, little to no autonomy over their jobs, and economic instability. These are things that affect people in all careers, whether they are blue- or white-collar jobs. This great amount of stress on the employees is not only affecting their mental health but also the company’s profit. The pressure causes the workers to miss their shifts, and if they do show up, they are unproductive.

According to U.K. government figures, more than half of the country’s working days lost to ill health in 2017-2018 were caused by stress, depression, or anxiety. Jobs expect employees to use their sick days when they are physically ill, but they usually don’t consider mental illnesses as a valid health concern. Companies definitely do not expect that they are at the heart of the issue.  The Wall Street Journal says “companies spend $190 billion in excess costs to workplace stress and 120,000 annual deaths—enough to place it sixth amid causes of death in the U.S., ahead of diabetes and kidney disease.” This statement contradicts itself because workers’ jobs are the reason they are stressed out, and it is costing the company whenever employees miss work. Companies are aware that they are losing money to these issues but aren’t doing anything to change it.

What can companies do to avoid these expenses to employees and employers? Companies like Zillow and Patagonia have enhanced their teams’ health and productivity by implementing some direct strategies. These include providing employees with regular, limited work hours, allowing them more control over their jobs, and providing them with more economic security. The solutions to these issues are clear, but it is up to the companies to decide if they want to invest more money on the well-being of their employees.

For more on this, check out Jeffrey Pfeffer’s essay “The Hidden Costs of Stressed-Out Workers”, Wall Street Journal (Feb 28, 2019). https://www.wsj.com/articles/the-hidden-costs-of-stressed-out-workers-11551367913?mod=searchresults&page=1&pos=1

Future of Tourism to be Influenced Through Global Summit

Each year the World Travel and Tourism Council (WTTC) holds a Global Summit to discuss how tourism has evolved throughout the year, as well as upcoming trends for the industry. This year’s event will be held in Seville, Spain.

plaza-de-espa-a-at-dusk--seville--spain-499790854-5aa55d6c1f4e130037937244

Image of Seville, Spain – Courtesy of TripSavvy

Travel Weekly highlights expectations for this year’s Global Summit in its article, “Change in the Making,” written by Arnie Weissmann and Johanna Jainchill.

The event will feature several speakers, one of which will be Ken Dychtwald, CEO of the company Age Wave. Age Wave’s business mission is to focus on the older demographic of the population and the problems that affect it.

He will be speaking about something that seems unconventional to the tourism industry, which is refocusing tourism’s target market to the older generations. It’s often assumed that younger people are the ones who like to travel and embark on adventures, but according to Dychtwald the opposite is true.  “[The older generation has] more appetite for travel, more desire to experience the world, more free time and financial strength than ever before in history,” Dychtwald says.

There will also be several other speakers, most notably including Barack Obama, who was an advocate for tourism during his presidency. Travel Weekly says that he will speak about why he saw tourism as a valuable part of the U.S. Economy.

Ultimately, this article provides insight that tourism is continuously changing, and the Global Summit will be a driving force in this change. Attendees are urged to listen to the speakers who will explain the major changes that will happen in the industry, as well as how to best prepare their businesses for them.

As time passes, a variety of factors will continue to affect tourism. It is an industry that always allows room for substantial growth, and the summit this year will surely educate tourism professionals on how to be successful in this changing environment.

For more on the annual Global Summit, visit Arnie Weissmann and Johanna Jainchill’s “Change in the Making” Travel Weekly, (2019). https://www.travelweekly.com/Travel-News/Government/World-Travel-Tourism-Council-Global-Summit-Change-in-the-making

This Week in Sports Media

March Continues

Press Release: Week of March 24th, 2019

Gainesville, March 29th, 2019, Internet

The month of March truly is the culmination of the entire college basketball season. A field of 68 universities from across the country has now been whittled down to just 16 and in a little over two weeks the kings of college basketball will be crowned. Naturally, This weeks stories center around the heated confrontations of the 2019 NCAA Basketball Tournament.

Of the two articles mentioned above, The most intriguing and insightful would be “Sweet 16 TV: A power outage out in the truck out west; Chris Webber excels calling pulsating Purdue OT win”. The author David J. Halberstam goes into great depth about both the positive and negative tendencies of the commentators and also events happening in and around the broadcasts of the games. From the an apparent electrical glitch in the production van before the tip-off of the Texas Tech and Michigan matchup to the overall lackluster color commentary of Dan Bonner, there are few details of the overall broadcast left un-analyzed by Halberstam. Not only were the television broadcasts critique, but the state of basketball play-by-play on the radio is also brutalized. He even went into depth about the commentation of the division two national semi-finals. There really is no stone left unturned in his analyses

It is intriguing to see an author go into such depth about such topics as the comentation of a game. The insights seem to look directly toward highlighting the expertise of the former players such as Chris Webber and Reggie Miller and also deeming the work of their counterparts as less than stellar. Great points are also made about how unnecessary some aspects of trends in radio broadcasting and they are highly insightful. All in all, athletes do make for great expert opinion, but sometimes can make broadcasts somewhat dull. In the case of basketball broadcasts on radio, individual play analysis may be tedious, but when peppered in with score updates can really liven up a broadcast and not be as much of a hindrance as stated by Halberstam.

The goal of Sports Broadcast Journal (Initially Sports Announcers Report Card) is to serve a mix of announcers, executives, producers, and other interested followers of sports broadcasting, podcasting, webcasting, and the growing world of digital media.

William Camron Lunn Twitter:@CamronLunn Email:Camron12@ufl.edu

Food to Thrive: How We Can Diversify our Diets for our Planet

Quinoa vs Rice via Simple Sensible Nutrition

Here’s an interesting fact: 75 percent of the world’s diet is comprised of just 12 plants and 5 animals.

However, this reality has damaging implications for our planet. In a report compiled by the World Wildlife Federation and Knorr foods, our narrow eating habits are causing a slow collapse of habitats and species.

Overharvesting and use of pesticides is detrimental to the land where commercial farming takes place, as well as the animals that live on that land. In addition, the deforestation necessary for the production of red meat is a major source of greenhouse gases.

So, experts recommend diversifying our diets in order to preserve the planet. This means searching abroad for unfamiliar foods. These foods, many from the African continent, are sturdier and more productive than our traditional food sources, which means that these crops are better for our environment and can feed more people to account for the rising population.

Examples of non-traditional food sources include salsify root, purple yams, quinoa, fava beans, and seaweed.

Seaweed via Healthline
Salsify Root via Specialty Produce

These organizations are hoping that people will begin to make substitutes in their routines for these different food sources.

So, maybe make a switch from white rice to quinoa in your next dish. The planet will be better off for it.

A menu from the conference featuring many of the non-traditional foods being promoted by the WWF and Knorr foods. Via The Salt

For more information on this report, check out this article by Elanor Beardsley

For more in food news, check The Salt by NPR.

Opportunity for a Bright Future

As I have discussed in past trade press releases, many of the challenges that law firms are facing are due to new technology and alternative legal service providers. Deborah Farone, writer for the American Lawyer, describes these challenges as “disconnects” that exist within modern-day law firms that can be seen as either impediments or opportunities. Farone emphasizes that law firms need to focus on using the resources that are available effectively. The expertise offered by firms in specific niches, including the Big 4 accounting firms, should be taken advantage of by creating strategic relationships and partnerships. Technology should be studied and analyzed in order to be implemented in the most effective ways possible rather than avoided or used “just for technology’s sake.”

Financials of 2018 show a rise in profits for law firms across the board. Top firms have reached new heights in profits, but growth this year has been more evenly distributed among all sizes of law firms. The firms that continue to struggle are those that are smaller and less profitable than the competition; therefore, have difficulty keeping top talent. The rising competition and performance of these top firms reflects well on the industry.  

The Human Rights Campaign Foundation’s 2019 Corporate Equality Index has found that big law firms in America have once again outperformed the rest of corporate America in their acceptance and support of lesbian, gay, bisexual, transgender and queer employees. Despite the issues of equality and representation that I have discussed in past trade press releases, this is evidence that change is possible and happening.

The emergence of new talent and technology has created a very competitive market for legal service providers. While it may be harder for firms to keep top clients and talents, these developments within the legal field reflect well on the industry overall. The acceptance of the LGBTQ community among top firms also proves that change can be made and equality can be reached. Despite the challenges faced by my generation as we enter the legal field, there are also endless opportunities to build upon this promising industry.

Storytelling Techniques in Marketing

Storytelling. The most basic, yet intriguing pastime since the dawn of human communication. Storytelling not only draws in an audience, but makes listeners engaged until the narrative concludes. This type of verbal interaction has primal roots and serves as an important way to carry on tradition and valuable information. Effective marketing and advertising techniques incorporate storytelling into campaigns in order to draw in and effectively engage audiences.

Why does storytelling work as such a valuable marketing tool? The answer is simple and reverts back to creating a connection with those interested with the tale at hand. An example of storytelling in advertising includes Nike’s “Become Legendary” campaign. Nike’s message encourages the audience to feel empowered and become as “legendary” as Michael Jordan. The reasoning behind why viewers connect with the advertisement traces back to biology with “mirror neurons [which] help us feel what others feel.” This phenomena makes “stories relatable and motivate action.” In marketing, this storytelling technique promotes action by the audience. In effect, customers become encouraged to do business with a particular brand.

Storytelling also creates a “driving force that inspires action.” Creating motivation serves as a prime way to encourage consumers to become involved and interested in a product or service. Apple’s “Share Your Gifts” visual storytelling ad promotes action by its audience. Encouragement through storytelling results in a call to action which creates a relationship with Apple and their consumers.

The evolution of storytelling from ways to continue cultural traditions to a form of marketing displays the versatility of an effective form of communication. If in search of a unique yet successful marketing tool, give storytelling a try and the results will most likely bring about the success wanted.

For more on this, check out, Jennifer Lux’s “The Psychology Behind Brand Storytelling and Its Effect on Consumers”, Voice, Adweek(Mar 15, 2019).

https://www.adweek.com/creativity/the-psychology-behind-brand-storytelling-and-its-effect-on-consumers/

Why Apple Had to Change

During these last few years, the company that told everyone to think different, has repeatedly done the opposite and disappointed customers for years now. Last Monday, Apple presented drastic changes to the image of the company and had one of the most polarizing keynote events of recent memory.  The keynote was about services like Apple Card, Apple News+, Apple Arcade, and Apple TV +. 

Image result for apple card
Image Courtesy of Apple

Apple Card is a credit card where users will earn 3 percent back on Apple purchases, 2 percent on all purchases made with Apple Pay, and 1 percent cash back on physical card purchases. They also introduced Daily Cash, which means your Daily Cash balance will post to your account the same day that your transactions post. There are no annual fees, no foreign transaction fees, no late payment fees, or fees for exceeding your credit limit. They also said they hope to offer lower interest rates than its competitors. 

apple news
Image Courtesy of Apple

Apple News + gives you unlimited access to more than 300 magazines and a few newspapers.  The publications include Time, Vanity Fair, Rolling Stone, Sports Illustrated, National Geographic, Wired, Skimm, Vulture, The Los Angeles Times and The Wall Street Journal. 

Image result for apple arcade
Image Courtesy of Apple

Apple Arcade promises high-quality, premium games. No ads, no lockout timers, no in-app purchases, and no need for internet connections. You will also be able to cross-platform play, which means you can play on your iPhone, and pick up where you left off on your Mac, iPad, or your Apple TV. 

Image result for apple tv plus
Image Courtesy of Apple

Finally, they introduced Apple TV Plus, the subscription service will feature original TV shows and movies. Apple brought about a dozen brand-name talents involved with its series, including Steven Spielberg, J.J. Abrams, Jennifer Aniston and Reese Witherspoon, Kumail Nanjiani, and Big Bird, and Oprah. 

The drastic change to services is not surprising; Apple has had worrying sales for the past five years because consumers are buying phones less. The only reason for sales growth is because they raised the price of the iPhones. The iPhone generates two-thirds of apples overall sales, so the introduction of these new paid services is Apple’s solution to replace the lowering margins of apples sales profits. 

People Dedicated to Quality

PDQ was founded by Bob Basham and Nick Reader in 2011. These two Florida businessman went on a road trip to look for the next big thing for fast food. With a focus being on freshness and quality, These two ended up in North Carolina and found a restaurant known as Tenders, made a deal with the owners of the small business, and two years later the first PDQ opened in Tampa. PDQ stands for People Dedicated to Quality. Here is a breakdown of what that slogan, and those three simple words mean to us.

People

We are all people. People are who run the world and are who PDQ’s business revolves around. Without great customer service this business would fall apart. Through the training and hiring of good people, we are able to give the best possible service and product to the people who need it the most. Some of the people that we strive to please the most are college students, so having locations in towns with large colleges (like the University of Florida in Gainesville, the University of South Florida in Tampa, and the University of Central Florida in Orlando) helps us reach our preferred clientele. We also be sure to give back, donating time and money into the areas that we serve. So next time you see your local tee-ball time look for the PDQ logo on the back.

Dedicated

Dedication is what drives a product forward. All good businesses are built around hard work and dedication. Without the drive and determination to give people the best service possible, PDQ would be the equivalent of your average chicken tender restaurant. This dedication pushes us to wake up early make everything in house. Nothing special, just ordinary. No one should strive for just being ordinary. The same dedication shown when we were Tenders, a mom and pop in North Carolina, is given now that we have over 50 locations in nearly 10 states.

Quality

Fast food is characterized as easy. No effort is made by the person eating it, you just give someone money and within 5 minutes you have a full meal right in front of you. Quality is tenders being breaded and fried in house with our own flour and fried to perfect to order. Quality is the multiple house made sauces that come free with our orders. The house made salads that rival anything any other fast food restaurant. Fast food does not mean food without quality and we strive to keep that quality that is in our name in everything that we do.

When choosing where to get a quick bite or maybe for a place to dine in don’t look for golden arches or a crown. You don’t have to think outside the bun. Look no further than three simple letters: PDQ. Behind those letter are a multitude of People Dedicated to Quality who are ready to impact your experience from the moment that you walk in the door or drive through our line.