During these last few years, the company that told everyone to think different, has repeatedly done the opposite and disappointed customers for years now. Last Monday, Apple presented drastic changes to the image of the company and had one of the most polarizing keynote events of recent memory.  The keynote was about services like Apple Card, Apple News+, Apple Arcade, and Apple TV +. 

Apple Card is a credit card where users will earn 3 percent back on Apple purchases, 2 percent on all purchases made with Apple Pay, and 1 percent cash back on physical card purchases. They also introduced Daily Cash, which means your Daily Cash balance will post to your account the same day that your transactions post. There are no annual fees, no foreign transaction fees, no late payment fees, or fees for exceeding your credit limit. They also said they hope to offer lower interest rates than its competitors. 

Apple News + gives you unlimited access to more than 300 magazines and a few newspapers.  The publications include Time, Vanity Fair, Rolling Stone, Sports Illustrated, National Geographic, Wired, Skimm, Vulture, The Los Angeles Times and The Wall Street Journal. 

Apple Arcade promises high-quality, premium games. No ads, no lockout timers, no in-app purchases, and no need for internet connections. You will also be able to cross-platform play, which means you can play on your iPhone, and pick up where you left off on your Mac, iPad, or your Apple TV. 

Finally, they introduced Apple TV Plus, the subscription service will feature original TV shows and movies. Apple brought about a dozen brand-name talents involved with its series, including Steven Spielberg, J.J. Abrams, Jennifer Aniston and Reese Witherspoon, Kumail Nanjiani, and Big Bird, and Oprah. 

The drastic change to services is not surprising; Apple has had worrying sales for the past five years because consumers are buying phones less. The only reason for sales growth is because they raised the price of the iPhones. The iPhone generates two-thirds of apples overall sales, so the introduction of these new paid services is Apple’s solution to replace the lowering margins of apples sales profits.