Internet Service Advertised with Chunky Milk

A company called Mint Mobile premiered a commercial during the Super Bowl earlier this year with the intentions of promoting their new wireless internet deal. The commercial, however, only briefly mentioned the internet service at the beginning and the end for a few seconds and spoke about chunky milk for the rest of the commercial. The goal of the ad seemed to be that customers would think that Mint Mobile’s $20 internet a month must be an error in price because of being so low. The company’s mascot replied in the commercial by saying the price was right but what wasn’t right was drinking chunky milk. The brand then proceeded to show chunky milk images for the rest of the commercial.

I think that this campaign attempted to use humor and irony to sell the product but it ended up being the worst commercial that I’ve seen this year because it was simply ineffective. Instead of associating Mint Mobile with extremely low prices viewers would end up associating the brand with chunky milk. If Mint Mobile wanted to be memorable, they should have chosen a different image to be remembered by than chunky milk. Almost the entirety of the commercial focused on something other than the real product that was intended to be sold, so it seems unlikely that viewers of the Super Bowl would remember the brand when choosing their internet provider.

https://www.youtube.com/watch?v=nLHq3JRlKy4

Future of Tourism to be Influenced Through Global Summit

Each year the World Travel and Tourism Council (WTTC) holds a Global Summit to discuss how tourism has evolved throughout the year, as well as upcoming trends for the industry. This year’s event will be held in Seville, Spain.

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Image of Seville, Spain – Courtesy of TripSavvy

Travel Weekly highlights expectations for this year’s Global Summit in its article, “Change in the Making,” written by Arnie Weissmann and Johanna Jainchill.

The event will feature several speakers, one of which will be Ken Dychtwald, CEO of the company Age Wave. Age Wave’s business mission is to focus on the older demographic of the population and the problems that affect it.

He will be speaking about something that seems unconventional to the tourism industry, which is refocusing tourism’s target market to the older generations. It’s often assumed that younger people are the ones who like to travel and embark on adventures, but according to Dychtwald the opposite is true.  “[The older generation has] more appetite for travel, more desire to experience the world, more free time and financial strength than ever before in history,” Dychtwald says.

There will also be several other speakers, most notably including Barack Obama, who was an advocate for tourism during his presidency. Travel Weekly says that he will speak about why he saw tourism as a valuable part of the U.S. Economy.

Ultimately, this article provides insight that tourism is continuously changing, and the Global Summit will be a driving force in this change. Attendees are urged to listen to the speakers who will explain the major changes that will happen in the industry, as well as how to best prepare their businesses for them.

As time passes, a variety of factors will continue to affect tourism. It is an industry that always allows room for substantial growth, and the summit this year will surely educate tourism professionals on how to be successful in this changing environment.

For more on the annual Global Summit, visit Arnie Weissmann and Johanna Jainchill’s “Change in the Making” Travel Weekly, (2019). https://www.travelweekly.com/Travel-News/Government/World-Travel-Tourism-Council-Global-Summit-Change-in-the-making

Will Travel Agencies Become Popular Again?

Adventure travel is a type of tourism where travelers engage in outdoor recreation with the help of adventure tour operators. This form of travel involves any kind of recreation that takes place outside, according to an adventure travel activity database, Go Adventure Outdoors. Jeri Clausing, of Travel Weekly, gives insight about the adventure travel booking process in her article “Study Shows Potential for Agents to Sell More Adventure Travel.”

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A survey of adventure tour operators was taken through the Adventure Travel Trade Association (ATTA) in 2018. With the help of the Travel Leaders Companion Survey Digest, results indicated that while travel agencies have a business relationship with 87% of operators, the agencies only book fewer than 30% of adventure travel for clients.

While 30% is not promising, the future for travel agencies could get brighter. According to ATTA’s regional director for North America, Russell Walters, “There is clearly a demand from adventure tour operators to work with specialist travel advisors. The findings in the report demonstrate areas where operators and travel agents can work together…”

For this to happen, though, the system cannot operate as it currently is. Firstly, travel agents need to learn the ins and outs of the adventure travel industry. Clausing writes that travel agents currently lack specialization within this field. A greater understanding of adventure travel would incentivize adventure tour operators to further their business with agencies.

Even more, survey participants indicated that travel agencies’ commission rates should be lowered if agents do not have experience with adventure travel. Clausing writes, “…operators also suggested that the traditional commission model is unfair when an advisor simply makes a referral and the tour operator does everything else.”

In other words, the biggest takeaway of this article is that hope for travel agencies is not lost. They have the potential to form successful partnerships with adventure tour operators, but this can only happen if agencies are more open to learning from the operators. If travel agents don’t consider lowering their costs and collaborating more with the operators, their usage could remain at its current rate of 30% of bookings.

To read the whole article, check out Jeri Clausing’s “Study Shows Potential for Agents to Sell More Adventure Travel” Travel Weekly, (Mar 14, 2019). https://www.travelweekly.com/Travel-News/Tour-Operators/Study-shows-potential-for-agents-to-sell-more-adventure-travel

To learn more about the adventure travel industry, visit https://www.goadventureoutdoors.com/blog/what-is-an-adventure-tour-guide-75

Stone Fired Pizza—the Must-Try Pizza

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My friends and I decided to go out to eat on Sunday night to take a much needed break from studying for our midterms.  It’s always hard to make a decision about what kind of food to get in Gainesville because there are so many choices. After weighing our different options, we decided to get pizza, one of our favorite college comfort foods.

We sat down at dinner and talked about how hectic the week before spring break has been. All of us are headed to different places over break because we all live in different areas. We always say that it’s interesting that we all ended up crossing paths because a few of my friends and I live several hours away from Florida.

Amidst our conversations, we figured out that each of us was going to try a different kind of pizza. Gainesville is not only the home of the Gators, but it is also home to so many different kinds of pizza. Over the years we’ve been in college it has become one of our favorite things to get to eat. We always go to get pizza after football and basketball games.

Recently, pizza that’s made in a wood-fired oven has become one of my favorite things to get. Pizza that is cooked in this way is classified as stone fired pizza. The main thing that makes this kind of pizza taste so good is that the pizza oven has a small fire inside of it, which allows the pizza crust to become cooked perfectly and make the pizza have a more authentic Italian taste to it.

We had to take pictures of the pizza when our food arrived because it looked so good, and we have always have had a habit of posting photos of our food on our social media accounts. Some of our pizzas can be seen below.

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After having our food, we unanimously decided that stone fired pizza would become one of our go-to foods in Gainesville. The place that we had our pizza at was called Piesanos, located on W. University Ave. right across from campus. We definitely will be going back many times because the pizza had so much flavor to it and it was brought out to us very quickly. Our meal was a great way to take a break from studying and was able to give us enough pizza to take home and eat later that night.

Information on making stone fired pizza was retrieved from https://www.thespruceeats.com/make-pizza-in-a-wood-fired-oven-2018189

Southwest’s Battle with Mechanics Flies Under the Radar

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Southwest Airlines is well-known for its success in the airline industry as well as its overall high quality of service. Despite the company’s success, an internal battle has been occurring with the company’s mechanics. David Koenig, writer for Travel Weekly, explains the battle between Southwest and its mechanics union in his article, “Southwest Grapples with New Labor and Revenue Problems.”

The union, referred to as the Aircraft Mechanics Fraternal Association (AMFA), has made claims that their pay level needs to be increased and that the safety of the company’s planes needs to be examined further before being deemed ready for flight. As a result of the dispute, several of the company’s flights have been cancelled.

There are two sides to every story, which can clearly be seen in this situation. On one hand, Southwest is claiming that its mechanics are purposely stalling the readiness of several of their planes to incentivize Southwest to raise their pay. On the other hand, AMFA believes that they should be receiving higher wages due to having a smaller crew of mechanics.

Additionally, AMFA believes that Southwest is too eager to have their planes in flight instead of undergoing longer safety examinations. According to Koenig, “AMFA accuses Southwest of pressuring mechanics to approve planes for service too quickly because planes that are grounded do not make money for the airline.” Regardless of either side’s argument, around 200 flights have been cancelled in a day due to the ongoing disagreement between the airline and its mechanics.

Ultimately, the lesson that can be taken away from this disagreement is the importance of all of the members of a company working together towards a common goal. Although the dispute with its mechanics has remained veiled from its passengers, several customers have had flight cancellations partially due to the ongoing negotiation between the two parties.

If the mechanics’ claims about the airline prematurely clearing planes for flight to increase revenue are true, the revenue is nevertheless going to be negated by the resulting flight cancellations. If the airline isn’t able to come to an agreement with its mechanics, the overall profits, as well as Southwest’s brand reputation, could decrease.

-Alli

To read the full article, visit David Koenig’s “Southwest Grapples with New Labor and Revenue Problems” Travel Weekly, (Feb 20, 2019). https://www.travelweekly.com/Travel-News/Airline-News/Southwest-grapples-with-new-labor-and-revenue-problems

 

 

 

 

Sustainable Tourism Will Travel to Hawaii with New Leaders

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Tourists won’t be the only thing traveling to Hawaii this year. Sustainable tourism—the concept of preserving resources in a tourist destination—is becoming the focus of the Hawaii Tourism Authority’s (HTA) agenda. This week in Travel Weekly, “Aloha Reckoning,” written by columnist Tovin Lapan, adds more dimension to a place known for its sandy beaches. Hawaii has been at the forefront of the tourism industry for quite some time. Recently, debate has been sparked over whether Hawaii needs to be advertised or if the destination speaks for itself. If advertising is no longer the HTA’s top priority, then room will be available to expand sustainable tourism practices. “Aloha Reckoning” provides further insight on this issue.

One of the HTA’s primary jobs is to ensure that the state of Hawaii is being marketed in a way that will showcase all that it has to offer. As a result of criticism to the HTA, the state of Hawaii felt that the HTA needed new management and a new focus, so the HTA has recently undergone a change in several of its management roles. This change in management has caused questioning of whether marketing efforts are something that should continue to be pursued or if the HTA’s focus should be shifted to more pressing issues. Something that the new board feels very passionately about is the sustainability of the state of Hawaii and how its resources can best be preserved through tourism. Although the new HTA leaders have only been working for a short amount of time, it seems that the HTA will remain focused on marketing but also bring the issue of sustainability to the forefront of its mission.

The biggest takeaway that this article provides is that tourism encompasses more than simply promoting a destination. Tovin Lapan emphasizes this point through speaking with former vice president of marketing for the HTA, Frank Haas. “The goal, Haas suggested, is to start managing these places and issues before they reach crisis level,” Lapan writes. In other words, the HTA’s new focus on sustainability is something that is just as essential to the longevity of tourism as advertising, and as Haas says, it is an issue that needs to be focused on sooner rather than later. Having a destination that is clean, healthy, and well-preserved is part of the draw for people to visit a place, and the overall healthiness of Hawaii will ensure that tourists will be able to travel there for many years to come.

-Alli

To read the full article, see Tovin Lapan’s “Aloha Reckoning” Travel Weekly, (Feb 5, 2019).

https://www.travelweekly.com/Hawaii-Travel/Aloha-reckoning-Hawaii-tourism-crossroads

Introducing Alli

My name is Alli, and I am a third-year advertising major at the University of Florida. I’m originally from Ohio. I decided to move to Florida for college to get to be in warmer weather and to have the opportunity to attend a very large school that would have a different atmosphere than what I am used to.

While I am majoring in advertising, I have a minor concentration focused on tourism and recreation because I have always been extremely interested in the travel and tourism industry. Last semester, I was able to participate in the Disney College Program internship and work at the Magic Kingdom. This internship sparked my interest in the tourism industry even more because it was such an awesome experience. I’m really hoping to be able to work for a vacation site in the future by creating advertising communications for the destination.

On this blog, I’ll be focusing on trade publications that speak about the advertising industry. Since I am interested in advertising for travel destinations, I would like to focus mostly on this industry and its advertising. I’m hoping to be able to share more about what is going on in the advertising world each week.