My name is Alli, and I am a third-year advertising major at the University of Florida. I’m originally from Ohio. I decided to move to Florida for college to get to be in warmer weather and to have the opportunity to attend a very large school that would have a different atmosphere than what I am used to.

While I am majoring in advertising, I have a minor concentration focused on tourism and recreation because I have always been extremely interested in the travel and tourism industry. Last semester, I was able to participate in the Disney College Program internship and work at the Magic Kingdom. This internship sparked my interest in the tourism industry even more because it was such an awesome experience. I’m really hoping to be able to work for a vacation site in the future by creating advertising communications for the destination.

On this blog, I’ll be focusing on trade publications that speak about the advertising industry. Since I am interested in advertising for travel destinations, I would like to focus mostly on this industry and its advertising. I’m hoping to be able to share more about what is going on in the advertising world each week.