Life changing course at UF

University of Florida Stadium

Hello UF students!

Do you want to learn valuable skills to land that job you have always dreamed of? Do you want to build a portfolio for future employers to look at? Do you want to open up your own business and learn how to be successful? Do you want to learn how to write effectively to communicate your ideas well? Well, if you answered yes to any of these questions, ENC 3254 is the course for you.

This course will grow your writing skills in so many ways. If you are an advertising or marketing major student this class is a no brainer. However, if you are a STEM major and debating rather this course is of any use to you, I am speaking to you. I am a premedical student and would recommend this course for all STEM major students to take. It is so important to become a balanced student and learn things that you would not otherwise learn. Strategic communication is a valuable skill that everyone of all majors can benefit from. I would go as far to say that strategic communication is the most important skill to be successful in life. Without communication, you cannot effectively get your ideas across. What good is information you keep to yourself? Exactly, useless.

This strategic communication class is like no other and the skills you learn is bountiful. You will learn how to create a stellar advertisement with Microsoft Word. Knowing how to work Microsoft Word is so crucial in the job market.

Personally, my writing has grown so much in this last semester than all of my high school years combined. The environment of this course is very friendly and the constructive criticism you get back on your assignments is where all the growth happens. You will learn how to become an effective freelancer, use WordPress, create advertisements and much more!

If you are not convinced yet, all I can say is you are missing out and selling yourself short. I wish you the best of luck in your future endeavors and go gators!

Be Smart and Take Strategic Communications

Are you tired of being fooled by the market place? Everything you purchase there is a marketing strategy behind to make you make that purchase. The marketplace is always one step ahead of you. Many people major in marketing or advertising to figure out how to be one step ahead of the market.

D. Coxwell is a student at the University of Florida. He grew up being fooled by every single ad he came across. As he stated, “I fell for everything because I always thought they were on my side.” Little did he know before college that professionals with degrees in advertising figured out how to appeal to their consumers emotions to get more purchases of a particular item. Everything is advertised in a unique way to increase customer base and sales.

One of the most impactful classes David has come across at the University of Florida is the Strategic Communications Course. This course was one of his first classes at UF and it changed his view on the marketplace forever. This was the course where he learned about all the different advertising strategies. He learned that everything in this world is advertised in a particular way to appeal to customers emotions. Even he got to practice using these different techniques, which really proved to him that nothing in this world is simple like we think. For example, all the words and pictures on all of the food items and everything else had to go through many people before actually being put on the market for sale.

The Strategic Communications Course can change one’s life forever. It can help prevent one from going out into the market world and being vulnerable. This course offers all the information one needs to be able to shop smart, save money, and make wise decisions. Don’t let the market fool you. You go out there and buy what you want regardless of the ad. Don’t let ads trick you into making an unnecessary purchase. Take the Strategic Communications Course like D. Coxwell and end up being smarter and one step ahead of the market. Us, non-marketing and non-advertising majors, don’t let advertisers appeal to our emotions and make us vulnerable due to our ignorance on the topic of advertising.

Internet Service Advertised with Chunky Milk

A company called Mint Mobile premiered a commercial during the Super Bowl earlier this year with the intentions of promoting their new wireless internet deal. The commercial, however, only briefly mentioned the internet service at the beginning and the end for a few seconds and spoke about chunky milk for the rest of the commercial. The goal of the ad seemed to be that customers would think that Mint Mobile’s $20 internet a month must be an error in price because of being so low. The company’s mascot replied in the commercial by saying the price was right but what wasn’t right was drinking chunky milk. The brand then proceeded to show chunky milk images for the rest of the commercial.

I think that this campaign attempted to use humor and irony to sell the product but it ended up being the worst commercial that I’ve seen this year because it was simply ineffective. Instead of associating Mint Mobile with extremely low prices viewers would end up associating the brand with chunky milk. If Mint Mobile wanted to be memorable, they should have chosen a different image to be remembered by than chunky milk. Almost the entirety of the commercial focused on something other than the real product that was intended to be sold, so it seems unlikely that viewers of the Super Bowl would remember the brand when choosing their internet provider.

https://www.youtube.com/watch?v=nLHq3JRlKy4

Shea Moisture, for the people.

There is an abundance of products emerging this spring season that show innovation and improvements over time. One product among the best of 2019 is Shea Moisture. Out of all of the elements of the human body, women love to take care of and maintain beautiful hair. The most important elements of a good beauty product is the companies stance on animal testing. Many customers today will refuse to purchase products that do not display a clear label that states they do not test on animals. Shea Moisture not only refuses to test on animals, but they also use organic ingredients that are sulfate and paraben free. Although Shea Moisture has been around since 1912, they always emerge with great new products. The new product from Shea Moisture is their new ‘Coconut Custard Make It Last Wash N’ Go Curl Revival Oil.’

8 fl oz, $11.99

What makes this oil different from other companies such as Aussie or Tresemme?

Not only is the quality of this product stellar, the ideals behind the company that created the product is top-knotch. Shea Moisture is committed to providing fairness through their prices and quality of the products they create. The ideals behind their company are rooted directly from their CEO that is committed to giving back. A portion of the proceeds from customers purchasing their products are allocated to be given back to the areas that gave them the ingredients such as Jamaica. The support given by Shea Moisture as a company helps “building critical community infrastructure (including safer work environment, healthcare, piped water and warehousing), offering employment opportunities, giving support to schools and investing in equipment and facilities that boost production capacity and quality.” Shea Moisture is a company created by people, for the people. It helps support local and international commerce through fair trade and support of businesses.


Committed to Excellence

The curling oil recently released by Shea Moisture is a high quality product that leaves hair feeling soft and revived while using some of the best ingredients on earth. The commitment of Shea Moisture to giving back and improving conditions over seas is admirable, but the quality of their products and fair pricing is what makes Shea Moisture stand out among the rest of the beauty brands.

https://www.sheamoisture.com/