Are you uncertain about the news in the media being reliable?
In recent times, public distrust in the media made its first widespread appearance during the 2016 election through the slogan ‘Fake News’. This phenomena slams current event sources with providing erroneous content in their publications. As a result, the credibility of journalism has become a fervent issue which appears to have created a never-ending cycle of not knowing what to believe.
In the latest edition of Adweek, Jason Lynch, Adweek’s television and media editor, covers recent advances by news distributers to connect with their audiences through his article “The New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’.” The New York Times announced their venture into television by producing a series entitled “The Weekly” which will feature Times journalists reporting captivating stories. The series is set to release in June and hopes to engage viewers by diving into the heart of investigative reports by displaying the reality of genuine news reporting.
The New York Times has delved into digital platforms and podcasts in the past. The series serves as a new way to reach their audience and is set to debut on FX with episodes available for streaming through FX and Hulu. Lynch suggests how, “The Weekly gives it [The New York Times] the opportunity to show audiences the power of journalism at a time when it is routinely being dismissed as ‘”fake news.”’ The opportunity to create a documentary series allows for spectators to get a behind-the-scene visual into the steps taken to create a valid news story. By giving viewers an inside look, a connection between the creators and receivers of news becomes clear and reputable.
Living in an era where the public is weary of the media serves as a hinderance on news providers who serve as the messengers of information. The New York Times strives to set the standard for transparency as an effort to reconnect the trust lost by ‘fake news’ claims in recent times.
For more on this, check out Jason Lynch’s “The New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News”, Adweek, TCA Press Tour (Feb 7, 2019).
Gator Strat Comms 