Tag / Marvel

by ianmmeredith

‘Avengers: Endgame’ and the Marvel Fishhook

After eleven years of universe building, Marvel already has our attention and doesn’t need to do much more in the way of teasing

Since 2008, Marvel has had comic book nerds and action movie lovers alike raving over their ever-expanding cinematic universe. With every post-credit scene and every teaser trailer, the Disney-owned company charges up potential energy to slingshot the next installment under their name into the list of highest grossing movies of all time. Avengers Infinity War, released in late April 2018, sits comfortably at number 4 on the list; Captain Marvel, the franchise’s latest release, blew past the $500 million mark in just a week.

Brie Larson as Captain Marvel

But Marvel barely needs to lift a finger anymore to get fans foaming at the mouth for their next film, and their recent trailer for Avengers: Endgame shows that they know it. The trailer, which mostly consists of shots from past Marvel movies, seems to act simply as a recap for fans to know what is at stake in the movies: the fate of the entire cinematic universe. Fans have speculated on who we might lose in the next film, but no one knows for sure.

“It [seems] impossible to not disappoint fans who [have] built impossibly high expectations about the conclusion of the Infinity War storyline…We’re two (three) trailers in, and Endgame has been appropriately teased without saying almost anything at all about the movie itself, therefore upsetting no one.”

            Graeme McMillan, writing for the Hollywood Reporter, hits the nail on the head when he explains why Marvel no longer needs to provide spoilers in their trailers. Spoilers ruin excitement and upset fanbases. All Marvel needs for their well-established universe (eleven years in the making) is a few urgent tones and ultimatums like those heard in the trailer, repeating “Whatever it takes” all the way through.

Scarlet Johansson, Karen Gillan, and Robert Downey Jr. in the trailer forAvengers: Endgame (set to release April 2019)

            For more information on Avengers: Endgame, check out Graeme McMillan’s “Avengers: Endgame and the Art of the Spoiler-Free Trailer,” The Hollywood Reporter, (Mar 14, 2019).

-Ian

by nico102698

The new Avengers: Endgame trailer shows almost nothing, and that’s great

Avengers: Endgame is one of the most secretive blockbusters ever, with little to no information about the project known. Marvel is trying to be very careful about any details of the project being leaked, even though the movie is just about one month from release. 

  • Image Courtesy of Walt Disney Studios

The film has had one of the most interesting marketing campaigns of a movie in recent memory; while superhero movie trailers have been criticized for showing too much of their movie, Avengers: Endgame has shown almost nothing. At first, we only found out about the title of the movie 3 months ago with the first trailer, and most of the footage shown has been shown in other trailers. We have also only had 2 posters, the first showing nothing but the Avengers logo and the new one showing all the avengers looking heroic with Thanos in the background. Directors Joe and Anthony Russo have cited that they will only use the first 15 minutes of the movie as material to use for marketing. 

  • Image Courtesy of Walt Disney Studios

The movie has had two trailers and a super bowl spot which is incredibly sparse for a high budget movie of this caliber. The newest trailer, which was released on March 14th, starts with a recap of the previous marvel movies for about a minute and then shows a minute of new footage including the Avengers in new white suits and Captain Marvel interacting with the Avengers. 

This movie is the culmination of 21 movies over the span of 11 years. The Marvel Cinematic Universe, or MCU, has been wildly successful, being the highest grossing franchise of all time with over 18 billion dollars grossed at the box office. 

  • Image Courtesy of Walt Disney Studios

The previous movie, Avengers: Infinity War was about the mad titan Thanos trying to accumulate all the infinity stones, which are 6 gems with unique powers, in his gauntlet. The film shockingly concluded with the villain defeating the Avengers and wiping out half the population of all living creatures in the universe.

Avengers: Endgameopens on April 26