This Week in Sports Media

March Madness

Press Release: Week of March 11th, 2019

Gainesville, March 16, 2019, Internet

Conference Championships are on the line in NCAA as numerous teams push to one of the most compelling spring sports spectacles, March Madness. The NCAA Men’s Basketball Tournament is about to tipoff next Tuesday so the sports world is looking ahead to the possible cinderella stories that could captivate the nation in the coming weeks. Here are this week’s articles that set the stage for the best amatuer basketball tournament in the world and highlight other important conference championship stories.

• https://www.sportsbroadcastjournal.com/march-madness-and-bracketology-the-medias-cottage-industry-lunardi-katz-schwab-palmer/
• https://www.sportsbroadcastjournal.com/brando-revisits-unforgettable-acc-tourneys-including-the-day-dean-smith-chided-a-virginia-player/

The article with the most insight into its subject matter was “Brando revisits unforgettable ACC Tourneys including the day Dean Smith chided a Virginia player” by David J. Halberstam. Halberstam talks with Tim Brando, an analyst who will be commentating on the Atlantic coast Conference tournament for the last three decades. Brando will stop covering the tournament after this year because ESPN will start sole coverage of the event and the company that Brando works for, Raycom, will stop their coverage. Brando lists some of his favorite moments in covering the tournament and discusses the life-long memories that he has made during his experience. Brando finished off one of his anecdotes with the sentence “Ya’ never forget moments like those”. It is clear to see that Brando’s time broadcasting the ACC tournament mean very much to him.

Seeing someone who has spent so long in the field of sports broadcasting reminisce about some of his favorite moments over his entire career is really something that is inspiring to see. One that aspires to be in this profession would agree that anecdotes like the one’s shared in the article are stories that anyone in the field would strive to call their own. It is a shame to see a broadcaster have to stop working because of a licensing agreement, but Brando does not express any harshness or bad feelings in the article and that is good to see.

The goal of Sports Broadcast Journal (Initially Sports Announcers Report Card) is to serve a mix of announcers, executives, producers, and other interested followers of sports broadcasting, podcasting, webcasting, and the growing world of digital media.

William Camron Lunn Twitter:@CamronLunn Email:Camron12@ufl.edu