Tag / branding

by Julia

Advertising Me

Hello! My name is Julia and I am a sophomore looking to get a degree in advertising at UF. I recently made the big change switching my major from Aerospace Engineering which I understand to be a drastic difference from each other. The field of Advertising drew me to it as it is not only prevalent in every person’s life, but also involves so endless creativity and freedom.

I have previously found a creative outlet mainly with music as I have played many instruments including the violin for fourteen years, but I also love reading and doing puzzles in my free time and feel that advertising is a great combination of the creativity and analytical aspects involved in these activities. The aesthetics of design paired with the strategic psychology involved in advertising are what I am hoping to focus on for my future in advertising. I am also looking to eventually work for an agency and help in developing advertising campaigns for companies.

On here, I will mainly write trade press releases regarding important trends seen in advertising. Hopefully, this blog will help me to practice strategically communicating in the style of social media which is deeply relevant to popular work in advertising today.

by graceubben

This is me.

The Palace Theatre in New York City, NY

Hello, I’m Grace – former thespian, now full-time ad major. I’m a passionate UF student pursuing a degree in advertising with a minor in digital design. I love good branding, storytelling and content creation – from beautifully designed static posts to compelling video.

My interests include digital design, blogging, and stakeholder engagement. I love creating content and pairing words with visuals that are compelling and aesthetically pleasing. At the same time, I understand that behind every beautiful, engaging Instagram post is a well thought out strategy and data to back up each decision and detail.

My heart belongs in New York City, specifically on a little block known as Broadway. I am passionate about musical theater and advertising, so I hope to one day blend my two passions by working in the marketing and advertising field with a focus on performing arts promotion.

One of my biggest goals is to graduate college and move to New York to work in advertising for Broadway shows. I would love to run the social media pages for live-entertainment brands and promote the latest smash hits. My goal is to serve as a creative director for a New York ad agency that specializes in arts entertainment and culture.